Aesthetic Apparatus - 'Rare Prints' for Ray-Ban
This spring Ray-Ban introduces Rare Prints, a limited edition batch of custom-designed patterned Wayfarers.
To launch the Rare Prints line, they commissioned Aesthetic Apparatus to create 150 hand-printed, individually numbered posters inspired by the glasses, making the advertising as rare as the glasses themselves.
To launch the Rare Prints line, they commissioned Aesthetic Apparatus to create 150 hand-printed, individually numbered posters inspired by the glasses, making the advertising as rare as the glasses themselves.
