Friday, November 4

Petra Borner - The Book of Hondaness

Everybody loves a nicley made piece of promotion, and we enjoy being part of the process. Petra Borner was commisioned to be part of The Book of Hondaness, a history and exploration of the brand ethics behind car manufacturing giant Honda.

The two volume collection covers everything from founder Siochiro Honda's first encounter with an automobile through to A.S.I.M.O, their android mascot.

Petra's double page spread can be found on the topic of motorboat engines (naturally), along side many facts and inspirational quotes from Mr.Honda himself. Although it's only for internal circulation, if you can find a copy it's good fun to look through.

More images can be seen below.