Tuesday, February 14

Noma Bar - Lyonnaise des Eaux

The Paris branch of advertising agency M&C Saatchi and artist Noma Bar have recently completed the latest campaign for Lyonnaise des Eaux, one of France's largest water distribution companies, highlighting the importance of high quality sanitisation of water.
While using a water droplet as a recurring motif, a number of images were created covering a number of pointers, such as the need for communities to look after their local water sources, and responsible pricing of tariffs.
You can see more of Noma's work below, as well as on the LDE site, where there is also a great animation of Nomas work to accompany the campaign.
Noma_bar_lde3 Noma_bar_lde1 Noma_bar_lde2 Noma_bar_lde6 Noma_bar_lde5 Noma_bar_lde8 Noma_bar_lde7 Noma_bar_lde4